Directed by Sashko Danylenko, Laura Tufariello
To truly keep our planet healthy, we need to reduce the number of nonrenewable resources we extract and the amount of harmful toxins we release. But it is not always easy to know what is involved in each product. The footprint character LC uses its 5 toes to easily explain the 5 stages of a life cycle that should be considered when making a new purchase. “Watch the Feet” uses an example to show how just considering eco words, may be misleading and gives additional examples on how viewers can reduce their impact.
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The information in the video is based on actual extensive Life Cycle Assessments done by governmental environmental agencies. See a few references below. This video is not promoting the use of any one material over another. Our goal is to encourage consumers to “watch their footprints” and strive to keep them as small as possible by remembering all five stages of a products’ life cycle.
A healthy economy is important. We make our living and provide for ourselves and our families with the exchange of goods & services. Watching our footprints can still maintain a prosperous economy for all by shifting our thinking from thoughtless disposable consumption to creating a demand for quality items that have smaller footprints and longer lives.
New York SCIENCE & NATURE FEEDBACK Film Festival 